At times in brand building, it is very enigmatic when it comes to fulfilling customers’ needs and wants to match with the brand’s purpose. Peter Drucker who was voted as the ‘Management Thinker of the Century’ had a saying “the…
Arshad Awan is a brand strategist and marketing management expert with more than 26 years of local and international experience. He works as a brand strategist and marketing management consultant and trainer for local and international corporations operating in several regions and countries. As head of the Brand Ideas and the International Executive Educate Guild Arshad Awan has been developing brands, corporates and facilitating high-level consulting-style executive workshops for many years.
Arshad Awan has worked and successfully organised workshops for Warid, Shell, McDonald’s, AIG Insurance, P&G, OXFAM, eBay, English Biscuits, Artistic Milliners, Haier, Ciba Geigi, Akzo Nobel, PIA, Sony, Inter-Continental Hotels, Roche, SKY Television, Thai Airways, Tune Hotels, Air-Asia, Novis, Novo Nordisk, Schlumberger, Puma, Ericsson and many more.
He has served in the top advertising and marketing communication companies like Bates Worldwide, Interbrand, JWT, Ogilvy, McCann and Fitch International.
Arshad Awan is an author of the famous book ‘Branding Matters!’ and regular contributor and blogger to the popular branding/marketing periodicals of the world. Arshad Awan is a visiting faculty to the top business schools of the country, where he is teaching subjects related to branding and marketing.
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Brand Ideas BlogLatest Blogs
I am saying it a loud, please do listen carefully, in branding being different is not the same as differentiation.
By differentiation and by brand differentiation, we’re really talking about a difference that matters. That matters to consumers. A difference that’s…
Like what Chinese proverb said, “If you don’t know how to smile then you have no right to open your shop.” Similarly, nowadays if you are not internet savvy then you have no right to be in the brand marketing…
Today the brand landscape is not what it used to be some years back. Today the brand landscape is more complex, intense and highly competitive. Today the brand landscape can be economical theorised as “Perfect Competition” in which market rivalry…
Branding Matters!The very fine art of branding with the human spirit.
“Branding Matters!”is the total outcome of the intense discussion with my professional colleagues in the industry and academia. Their thoughts and professional experiences are the main pretexts of this book.
“Branding Matters!” is to clarify the real concept of the most dominant and persistent brand building, which is to build a brand from the heart. How to make brands appropriate and justifiable? How to make their fundamentals solid by building with the flair of the human spirit. This my effort to educate companies in my country that their biggest possessions are their brands and brands need thorough grooming, not just by advertising.
The book is available at Amazon.com: www.amazon.com/Branding-Matters-Companies-Institutions-strategists/dp/1980825610/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=
You are always welcome to contact me for my professional services.
Tel. +92 (0)300 841 0966