About Arshad

Arshad Awan is a brand strategist and marketing expert with more than 26 years of local and international experience. He works as a brand strategist, marketing consultant and trainer for local and international corporations operating in several regions and countries. As head of the Brand Ideas Arshad Awan has been developing brands, corporates and facilitating high-level consulting-style executive workshops for many years.

Arshad Awan has worked and successfully executed branding and marketing projects for Warid, Shell, McDonald’s, AIG Insurance, P&G, OXFAM, eBay, English Biscuits, Artistic Milliners, Haier, Ciba Geigi, Akzo Nobel, PIA, Sony, Inter-Continental Hotels, Roche, SKY Television, Thai Airways, Tune Hotels, Air-Asia, Novis, Novo Nordisk, Schlumberger, Puma, Ericsson and many more.

He has served in the top advertising and marketing communication companies like Bates Worldwide, Interbrand, JWT, Ogilvy, McCann and Fitch International.

Arshad Awan is an author of the famous book ‘Branding Matters!’ and regular contributor and blogger to the popular branding/marketing periodicals of the world. Arshad Awan is a visiting faculty to the top business schools of the country, where he is teaching subjects related to branding and marketing.


Marketing Skills

Brand Strategy 0 %

Brand Development & Management 0 %

Marketing Teams Development 0 %

Creative Execution Solutions 0 %

Brand Ideas Blog

Latest Blogs
  • Know the Digital Trends. Think the Brand Future.

    The conventional brand strategists and marketing companies may find it hard to believe, but there was a time when they thought they knew everything they needed to work in active marketing or build their brand strategy. Of course, they may have been naive, but they had decades of experience under their belt and tons of successes. But that all changed with digital and social media.
  • Brands Engagement & Connection Through the Media

    To drive awareness, brands need to stand out, be seen and engage consumers. The best strategy for the brand is to budget advertising money as much as it can be possible. To invest in mass media to gain entry into the consumer’s mind using TV, digital, viral video, out of home, or magazine. Where it makes sense, sponsorships, and experiential events can increase the consumer’s familiarity with the brand.

Branding Matters!

The very fine art of branding with the human spirit.

“Branding Matters!”is the total outcome of the intense discussion with my professional colleagues in the industry and academia. Their thoughts and professional experiences are the main pretexts of this book.

“Branding Matters!” is to clarify the real concept of the most dominant and persistent brand building, which is to build a brand from the heart. How to make brands appropriate and justifiable? How to make their fundamentals solid by building with the flair of the human spirit. This my effort to educate companies in my country that their biggest possessions are their brands and brands need thorough grooming, not just by advertising.

The book is available at


You are always welcome to contact me for my professional services.

Tel. +92 (0)300 841 0966

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