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Blog Overlap

  • Brand Consistency is King

    In today’s intense brand competition brands with shrinking research development and marketing communication budgets run the risk of becoming technologically disadvantaged. Most of the brands which are not well in maintaining brand consistency fall into this destitute.

    On the other hand…

  • Unique Brand Elements Lead to Success

    Brand Elements are keys to brand identity and differentiation.  Positively unique would create an inimitable brand differentiation, which is in turn influence a company’s ability to build awareness and image for a brand and, consequently, have a direct impact on…

  • Brand Knowledge is the Power

    Often in my professional career, I have nibbled grunt of the executives that they have an excellent brand but the performance of the brand was not satisfactory. They have done everything straight; an awesome product, fabulous packaging and promotion through…

  • Advertising is not enough!

    Since the creation of modern Branding Art advertising is being considered as a magical tonic to unleash the brand power, but time has come for companies to realise that advertising may be the most visible tool of the marketing but…