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May 13 2022 
Consumer Satisfaction During the COVID-19 Epidemic
In the world of brands, consumer satisfaction is once again a buzzword strategy. The new business environment worldwide after the COVID-19 epidemic is changing to a new dimension, and change in consumer behaviour is the main focus of this change.… Continue reading
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Nov 16 2021 
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Jun 12 2021 
Know the Digital Trends. Think the Brand Future.
The conventional brand strategists and marketing companies may find it hard to believe, but there was a time when they thought they knew everything they needed to work in active marketing or build their brand strategy. Of course, they may have been naive, but they had decades of experience under their belt and tons of successes. But that all changed with digital and social media. -
May 31 2021 
Nothing pays off Better Than Creating Brand Stories
Nothing pays off better than creating good stories to engage our users at a different level. It's tempting to think that new technologies will change marketing forever with some magical metric that consolidates a new business model. -
Jan 07 2021 
Brands Engagement & Connection Through the Media
To drive awareness, brands need to stand out, be seen and engage consumers. The best strategy for the brand is to budget advertising money as much as it can be possible. To invest in mass media to gain entry into the consumer’s mind using TV, digital, viral video, out of home, or magazine. Where it makes sense, sponsorships, and experiential events can increase the consumer’s familiarity with the brand. -
Dec 15 2020 
Balancing Act: Business, Brand and Behaviour
In today’s fast-paced marketing world, it is essential to create awesome balancing alignment among business, brand and behaviour. The alignment has great potential to gain a new customer baseline and further enhancing consumer values. This balancing act is the most… Continue reading
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Aug 30 2020 
Designing Good Brand Experience, Winning Consumer Mind
For some brands, the experience is core to their brand promise. For Disney, the magical experience you have in their theme parks. For Nespresso, the experience you have in making coffee. -
Jul 20 2020 
Building Brand Experience is the Winning Strategy!
Worldwide, companies can sometimes go wrong in understanding how brand value is created for the consumer. In other words, companies lack to understand value creation in branding at all. Instead of building efficiency, effectiveness and experience, most companies have their… Continue reading
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The Brand Purpose Connects Customers
At times in brand building, it is very enigmatic when it comes to fulfilling customers’ needs and wants to match with the brand’s purpose. Peter Drucker who was voted as the ‘Management Thinker of the Century’ had a saying “the… Continue reading
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Brand Purpose is the Ideal Power Profit Growth
I am saying it a loud, please do listen carefully, in branding being different is not the same as differentiation.
By differentiation and by brand differentiation, we’re really talking about a difference that matters. That matters to consumers. A difference that’s… Continue reading