Why Pakistani brands so far have failed miserably to find acceptance in other countries? The answer is very long. But primarily ground is very unstable for Pakistani brands, marred by unstable governments’ policies, foreign-exchange problems, corruption, and lack of technological…
Arshad Awan is a brand strategist and marketing management expert with more than 26 years of local and international experience. He works as a brand strategist and marketing management consultant and trainer for local and international corporations operating in several regions and countries. As head of the Brand Ideas and the International Executive Educate Guild Arshad Awan has been developing brands, corporates and facilitating high-level consulting-style executive workshops for many years.
Arshad Awan has worked and successfully organised workshops for Warid, Shell, McDonald’s, AIG Insurance, P&G, OXFAM, eBay, English Biscuits, Artistic Milliners, Haier, Ciba Geigi, Akzo Nobel, PIA, Sony, Inter-Continental Hotels, Roche, SKY Television, Thai Airways, Tune Hotels, Air-Asia, Novis, Novo Nordisk, Schlumberger, Puma, Ericsson and many more.
Arshad Awan is an author of the famous book ‘Branding Matters!’ and regular contributor and blogger to the popular branding/marketing periodicals of the world. Arshad Awan is a visiting faculty to the top business schools of the country, where he is teaching subjects related to branding and marketing.
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Brand Ideas BlogLatest Blogs
Marketing companies in Pakistan whether new or old have always been surprised while discussing with likes of me at the level of marketing information, intelligence, and areas that marketing companies and their employees must operate within if they want to…
In today’s intense brand competition brands with shrinking research development and marketing communication budgets run the risk of becoming technologically disadvantaged. Most of the brands which are not well in maintaining brand consistency fall into this destitute.
On the other hand…
Branding Matters!The very fine art of branding with the human spirit.
“Branding Matters!”is the total outcome of the intense discussion with my professional colleagues in the industry and academia. Their thoughts and professional experiences are the main pretexts of this book.
“Branding Matters!” is to clarify the real concept of the most dominant and persistent brand building, which is to build a brand from the heart. How to make brands appropriate and justifiable? How to make their fundamentals solid by building with the flair of the human spirit. This my effort to educate companies in my country that their biggest possessions are their brands and brands need thorough grooming, not just by advertising.
The book is available at Amazon.com: www.amazon.com/Branding-Matters-Companies-Institutions-strategists/dp/1980825610/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=
You are always welcome to contact me for my professional services.
Tel. +92 (0)300 841 0966