Arshad Awan is a brand strategist and marketing management expert with more than 26 years of local and international experience. He works as a brand strategist and marketing management consultant and trainer for local and international corporations operating in several regions and countries. As head of the Brand Ideas and the International Executive Educate Guild Arshad Awan has been developing brands, corporates and facilitating high-level consulting-style executive workshops for many years.
Arshad Awan has worked and successfully organised workshops for Warid, Shell, McDonald’s, AIG Insurance, P&G, OXFAM, eBay, English Biscuits, Artistic Milliners, Haier, Ciba Geigi, Akzo Nobel, PIA, Sony, Inter-Continental Hotels, Roche, SKY Television, Thai Airways, Tune Hotels, Air-Asia, Novis, Novo Nordisk, Schlumberger, Puma, Ericsson and many more.
He has served in the top advertising and marketing communication companies like Bates Worldwide, Interbrand, JWT, Ogilvy, McCann and Fitch International.
Arshad Awan is an author of the famous book ‘Branding Matters!’ and regular contributor and blogger to the popular branding/marketing periodicals of the world. Arshad Awan is a visiting faculty to the top business schools of the country, where he is teaching subjects related to branding and marketing.
In today’s intense brand competition brands with shrinking research development and marketing communication budgets run the risk of becoming technologically disadvantaged. Most of the brands which are not well in maintaining brand consistency fall into this destitute.
On the other hand… Continue reading
Brand Elements are keys to brand identity and differentiation. Positively unique would create an inimitable brand differentiation, which is in turn influence a company’s ability to build awareness and image for a brand and, consequently, have a direct impact on… Continue reading
Often in my professional career, I have nibbled grunt of the executives that they have an excellent brand but the performance of the brand was not satisfactory. They have done everything straight; an awesome product, fabulous packaging and promotion through… Continue reading
Since the creation of modern Branding Art advertising is being considered as a magical tonic to unleash the brand power, but time has come for companies to realise that advertising may be the most visible tool of the marketing but… Continue reading
“Branding Matters!”is the total outcome of the intense discussion with my professional colleagues in the industry and academia. Their thoughts and professional experiences are the main pretexts of this book.
“Branding Matters!” is to clarify the real concept of the most dominant and persistent brand building, which is to build a brand from the heart. How to make brands appropriate and justifiable? How to make their fundamentals solid by building with the flair of the human spirit. This my effort to educate companies in my country that their biggest possessions are their brands and brands need thorough grooming, not just by advertising.
The book is available at Amazon.com: www.amazon.com/Branding-Matters-Companies-Institutions-strategists/dp/1980825610/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=
You are always welcome to contact me for my professional services.
Tel. +92 (0)300 841 0966
E-mail. arshad@brand-ideas.com
