Creativity in our advertising agencies is the most bothersome topic. First of all, there is no evident atmosphere for creativity in our advertising agencies. is rampant. Creative sides of the advertising agencies are not the strategic fit for the job.…
Arshad Awan is a brand strategist and marketing management expert with more than 26 years of local and international experience. He works as a brand strategist and marketing management consultant and trainer for local and international corporations operating in several regions and countries. As head of the Brand Ideas and the International Executive Educate Guild Arshad Awan has been developing brands, corporates and facilitating high-level consulting-style executive workshops for many years.
Arshad Awan has worked and successfully organised workshops for Warid, Shell, McDonald’s, AIG Insurance, P&G, OXFAM, eBay, English Biscuits, Artistic Milliners, Haier, Ciba Geigi, Akzo Nobel, PIA, Sony, Inter-Continental Hotels, Roche, SKY Television, Thai Airways, Tune Hotels, Air-Asia, Novis, Novo Nordisk, Schlumberger, Puma, Ericsson and many more.
Arshad Awan is an author of the famous book ‘Branding Matters!’ and regular contributor and blogger to the popular branding/marketing periodicals of the world. Arshad Awan is a visiting faculty to the top business schools of the country, where he is teaching subjects related to branding and marketing.
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Brand Ideas BlogLatest Blogs
Oct 14 2016
Aug 11 2016
Time to be creative. Time to be misunderstood.
Life is a continuous exercise in creative problem solving. But it seems that in our beloved country creative problem solving is heading to a direction where we totally misunderstood the concept of creativity…
Branding Matters!The very fine art of branding with the human spirit.
“Branding Matters!”is the total outcome of the intense discussion with my professional colleagues in the industry and academia. Their thoughts and professional experiences are the main pretexts of this book.
“Branding Matters!” is to clarify the real concept of the most dominant and persistent brand building, which is to build a brand from the heart. How to make brands appropriate and justifiable? How to make their fundamentals solid by building with the flair of the human spirit. This my effort to educate companies in my country that their biggest possessions are their brands and brands need thorough grooming, not just by advertising.
The book is available at Amazon.com: www.amazon.com/Branding-Matters-Companies-Institutions-strategists/dp/1980825610/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=
You are always welcome to contact me for my professional services.
Tel. +92 (0)300 841 0966