Published: February 20, 2016

P&G: Align Not all probiotics are created equal

In 2006, I have worked closely with Procter & Gamble (P&G) to take a then unnamed dietary supplement from ground-breaking idea to market leader in their respective markets.

Brand strategy expertise helped P&G explore and analyze a variety of print and promotional opportunities,  which resulted a 400% sales boost in the target markets, where Align was tested.

Published: February 20, 2016


Sarah Gray