Bravo! for Sony

Facing fierce competition from rival flat-panel television makers, Sony decided to create a new, slightly higher-end flat-panel television brand that would push the envelope in technology and design. The ultimate goal—to help Sony regain its edge in this rapidly growing market.
Sony selected Interbrand Japan to create a name to evoke natural, high-resolution image quality as well as style, sophistication, and an exceptional user-experience. It had to be short, powerful and trademarked globally.
Interbrand Japan hired our services with many more for naming strategy and set of creative directions to drive the naming development process.