Arshad Awan is a brand strategist and marketing expert with more than 26 years of local and international experience. He works as a brand strategist, marketing consultant and trainer for local and international corporations operating in several regions and countries. As head of the Brand Ideas Arshad Awan has been developing brands, corporates and facilitating high-level consulting-style executive workshops for many years.
Arshad Awan has worked and successfully executed branding and marketing projects for Warid, Shell, McDonald’s, AIG Insurance, P&G, OXFAM, eBay, English Biscuits, Artistic Milliners, Haier, Ciba Geigi, Akzo Nobel, PIA, Sony, Inter-Continental Hotels, Roche, SKY Television, Thai Airways, Tune Hotels, Air-Asia, Novis, Novo Nordisk, Schlumberger, Puma, Ericsson and many more.
He has served in the top advertising and marketing communication companies like Bates Worldwide, Interbrand, JWT, Ogilvy, McCann and Fitch International.
Arshad Awan is an author of the famous book ‘Branding Matters!’ and regular contributor and blogger to the popular branding/marketing periodicals of the world. Arshad Awan is a visiting faculty to the top business schools of the country, where he is teaching subjects related to branding and marketing.
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Brand Ideas BlogLatest Blogs
To drive awareness, brands need to stand out, be seen and engage consumers. The best strategy for the brand is to budget advertising money as much as it can be possible. To invest in mass media to gain entry into the consumer’s mind using TV, digital, viral video, out of home, or magazine. Where it makes sense, sponsorships, and experiential events can increase the consumer’s familiarity with the brand.
In today’s fast-paced marketing world, it is essential to create awesome balancing alignment among business, brand and behaviour. The alignment has great potential to gain a new customer baseline and further enhancing consumer values. This balancing act is the most…
For some brands, the experience is core to their brand promise. For Disney, the magical experience you have in their theme parks. For Nespresso, the experience you have in making coffee.
Worldwide companies can sometimes go wrong in understanding how brand value is created for the consumer. In other words, companies lack to understand value creation in branding at all. Instead of creating efficiency, effectiveness and experience, the most of companies…
Branding Matters!The very fine art of branding with the human spirit.
“Branding Matters!”is the total outcome of the intense discussion with my professional colleagues in the industry and academia. Their thoughts and professional experiences are the main pretexts of this book.
“Branding Matters!” is to clarify the real concept of the most dominant and persistent brand building, which is to build a brand from the heart. How to make brands appropriate and justifiable? How to make their fundamentals solid by building with the flair of the human spirit. This my effort to educate companies in my country that their biggest possessions are their brands and brands need thorough grooming, not just by advertising.
The book is available at Amazon.com: www.amazon.com/Branding-Matters-Companies-Institutions-strategists/dp/1980825610/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=
You are always welcome to contact me for my professional services.
Tel. +92 (0)300 841 0966