Creativity in our advertising agencies is the most bothersome topic. First of all, there is no evident atmosphere for creativity in our advertising agencies. is rampant. Creative sides of the advertising agencies are not the strategic fit for the job. No motives, no plan, no research and no will to create impressive originality. Creative directors are there because they are there. Remarkable talk of these gatekeepers is utterly directionless because most of the time these “look good” people are worried about clients’ moods and connections than to craft creativity. Creative people lack creative juices. Pokerfaced if you ask them about poetry, painting, art exposure, travel, book, song, movie, stage, radio and any other imaginative virtuosity. What we lack in Pakistani advertising agencies are talent, technology and tolerance. No fitting talent is charmed, no understanding of agency related methodically technology like creative tools, ideas tools or brand tools and lastly no tolerance to acceptance.