Brand Ideas

Everyone is creative, fair enough!

creativeI often been asked and explored what really influences creativity among us? Are we really creative or it’s just a fancy imagination? Everyone is creative, fair enough. But how one can claim that?
Interestingly, everyone is claiming to be a creative or rather very creative and when you ask them of their secret of being creative, one can get very interesting replies, theories and philosophies. After listening to this mix of responses one can genuinely wonder that do we understand creativity and why this modest and appealing concept is required Herculean task to understand?
The common knowledge of the creativity is the formation of new ideas to influence and increase our experiences, which are based on an inspiration and under the great influences from everything to which we have interacted in near past and it triggers our brain cells to boost to differ and to create.
But there’s more to the picture behind creativity than you might be aware of.
According to the modern research on the subject, three key elements make up creativity: a problem, environment, and willingness to explore.
If you look at any creative solution or invention in the past dozen decades alone, you’ll undoubtedly notice that each of these aspects are evident. A problem is initially what spurs creative thinking, the pursuit of a solution is undoubtedly the single most powerful cause of idea exploration. You’re less likely to explore new ideas for the world around you if everything is working perfectly (which, of course, it isn’t). Creativity is therefore influenced by the problems and issues in your life.
Environment, in this case, is broken down into three subsections: first, your historical environment influences your creativity by giving you access to technology and pre-existing ideas that can help guide your new ideas. To quote Steven Johnson, author of Where Good Ideas Come From: “If you look at history, innovation doesn’t come just from giving people incentives; it comes from creating environments where their ideas can connect.”
The second breakdown of environmental influence on creativity is an environmental awareness which allows you to understand the ideas and technology that could pose solutions for your problem. This aspect is commonly referenced as “imagination,” where your understanding of the technology and ideas around you influences what you believe to be possible (or impossible).

Lastly, the third deconstruction of the environment as an influence of creativity is one in which failure is acceptable. A hospital is not an environment that exactly welcomes failure, while a classroom ‒ on the other hand ‒ is a prime environment for failures and the opportunity to learn from them in order to get things right.
Which brings us to the last element of what influences creativity: a willingness to explore (and fail!). You can have a problem in your life, you can be a part of an environment that provides potential – albeit unseen – solutions to your problem and grants you the wisdom to implement those solutions or to learn from your failures while trying, but if you don’t have the willingness to explore those options, none of that matters.
Each of these three aspects is what heavily influences creativity in your life. If you’re not feeling creative today – or if you’re simply curious about how to be more creative – look around you and see if each of these is represented in your life. If one or more elements are missing, see what you can change right now to get them into your day.


  • Muhammad Hamza Rafiq

    An in depth analysis on how external factors and the environment trigger and influence our creative juices.

  • Uzair Ejaz

    I think the background of “necessity is the mother of invention” is somewhat linked to it. Necessity arises due to an environmental problem and invention is the result of creativity in the form of willingness to find a solution.

  • Aroussa Manzoor

    I agree with the three key elements while adding up to the second element , i think historical values are also a reason of not being able to think creative . As technology is an important step in achieving creativity while if we continue to follow the old means to work we wont be able to come up with something different and end up being not so creative .

  • Raeesa Mir

    People aren’t born creative – everyone needs motivation, or like you mentioned in your article, inspiration, which gives them the push to explore new horizons. Sadly, in our country, one can find a handful of “self-proclaimed” creative personnel, coming up with shitty ideas and selling them off to brands who themselves don”t know the rationale behind them. The trend in the Pakistani market is changing like brands coming up with insightful ad concepts (Kenwood – Khush Raho!) but still it’ll take years for the Pakistani mentality to change and accept fresh ideas like these.

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