InterContinental: Local knowledge builds global brands
InterContinental was always the place business people stay.
We have worked as a team member to identified by using Consumer Behavior model an alternative audience – discerning, well-heeled, well-travelled individuals who want travel to offer experiences money can’t buy.
The new “in the know” insight repositioned the hotel as the gateway to the genuine city, offering a real experience far removed from the tourist or business guest.
InterContinental’s business model was conventionally focused on hotel and brand management.
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